E-commerce Marketing . . . identifying great products and services that are right for web sales . . . building web sites that really sell . . . attracting targeted traffic . . . WOWing the customer. We’ll show you how. Internet Marketing is designed to prepare students to work in the broad areas of e-commerce:  business-to-business, business-to-consumer, consumer-to-consumer and e-services. Technical skills and knowledge include e-commerce site design and analysis, marketing management, Customer Relationship Management (CRM), market research, Internet advertising and promotion, branding, data mining, Internet direct marketing, e-commerce logistics and fulfillment, web site selling, traffic generation and analysis, pricing, and privacy, security and legal issues in
e-commerce.

Graduates will be prepared to:
• identify great products and services that are right for web sales
• build web sites that really sell
• attract targeted traffic to business
• WOW customers with extraordinary service to keep them coming back, again and again
• price products at the perfect level for maximum profitability
• create affiliate programs and internet advertising strategies
• automate business processes

“E-commerce growth represents the most significant opportunity for a wide range of U.S. small businesses. The number of companies selling goods and services online will grow from 850,000 in 1999 to 2.9 million in 2005.”
Forrester Research, Inc.

Other Related Programs at Cincinnati State:
Marketing Management

Click on Curriculums:
Internet Marketing Certificate