Interest in people and meeting their unique needs makes marketing an exciting career choice. Simply, marketing involves identifying products and services that people want and influencing their buying behavior. The marketing curriculum focuses on developing your capabilities to bring to “the marketplace” products and services that solve peoples’ problems and make them feel good. You’ll gain an understanding and experience in such aspects as market research, market planning, new product and service development, customer behavior, branding, logistics, personal selling and sales management, direct marketing, retailing, advertising, promotion, public relations, pricing, distribution and many others.

Graduates will be prepared to:
• provide sales leadership
• manage retail operations
• develop promotional activities
• oversee distribution

Articulation Agreements/Strong Transfer History:
College of Mount St. Joseph
Franklin University
Northern Kentucky University
Xavier University

Sample Co-op Employers:
AC Nielsen/Market Decisions
Advantage Sales & Marketing
Walt Disney World (Orlando)

Co-op Salary:
$8.00 - $10.00/hour

Employment Outlook:
Very Good

Graduate Salary Projections:
$24,000 – 30,000 annual

Other Related Programs at Cincinnati State:
Business Management
International Trade Management

Click on Curriculums:
Marketing Management Technology