Institute for Social Media to launch another Certification Program
April 7, 2011
Cincinnati State’s Institute for Social Media will soon launch its third Certification Program.
The three-day session is designed to introduce participants to proven social media best practices, tactics, and strategies from industry experts.
Through a partnership with Cincinnati State, Boot Camp Digital and O’Keeffe PR, class members will learn a step-by-step method for applying tools, tactics, and techniques to successfully implement social media marketing strategies and to communicate effectively with internal and external customers around the clock.
The program – which is accredited through Cincinnati State for three hours of academic credit –¬ includes three full days of practical instruction and testing:
• Day 1: Social Media 101. The basics – introduces students to the Boot Camp Digital Social Marketing System, a proven social media marketing approach. Participants will learn how to leverage key social media sites, including Twitter, Facebook, LinkedIn, blogs, YouTube and user-generated content.
• Day 2: Social Media for Marketing. Provides in-depth practical instruction on how to build and execute a successful social media marketing plan utilizing best practices and case studies. This module is laser focused on how to achieve real, measurable results using social media.
• Day 3: Advanced Topics in Social Media. Covers advanced social media monitoring and measurement, selling social media to the boss, social media efficiency tools, search engine optimization, mobile marketing and how to integrate social media with the rest of a marketing plan. Guide books, action planners, check lists and quick-start guides are included to help participants start applying their knowledge immediately.
The curriculum has been created by Krista Neher, CEO of Boot Camp Digital. Neher is a published author, international speaker, and leading authority on social media marketing. The Boot Camp Digital Social Marketing System has been used by thousands of marketers to get results.
The next Certification Program session will be offered April 13, April 20 and April 27 from 9 a.m. until 5 p.m. each day. Classes will be held at Cincinnati State’s Workforce Development Center in Evendale, 10100 Reading Road, Cincinnati, Ohio 45241. Cost is $1,295.
For more information please visit http://www.workforcecincinnati.com/wdc/training-and-career-development/social-media or contact Jim Kleemeier, PMP, Project Manager, Workforce Development Center, at 513-569-4955 or james.kleemeier@cincinnatistate.edu.
To register please visit http://www.cincinnatistate.edu/wdc/training-and-career-development/social-media/registration-1.
