Marketing Management Technology (MMT)
For students with an interest in meeting people’s unique needs, marketing is an exciting career choice. Simply, marketing involves identifying products and services that people want and influencing their buying behavior. The marketing curriculum develops a student’s capability to bring to the marketplace products and services that solve people’s problems and make them feel good. Students gain understanding and experience in such aspects as market research, market planning, new product and service development, customer behavior, branding, logistics, personal selling and sales management, direct marketing, retailing, advertising, promotion, public relations, pricing, distribution, and many others.
Graduates are prepared to:
- Develop promotional activities
- Manage retail operations
- Oversee distribution
- Provide sales leadership
Representative Job Titles for Graduates
Advertising Coordinator
Events/Promotion Coordinator
Marketing Specialist
Marketing Manager Assistant
Market Research Interviewer
Media Buyer
Public Relations Specialist
Articulation Agreements/Strong Transfer History
College of Mount St. Joseph
Franklin University
Northern Kentucky University
Wilmington College
Xavier University
Representative Co-op Employers
AC Nielsen/Market Decisions
Ohmart Vega
Walt Disney World Resorts
Co-op Salary Projections
$9–$11/hour
Employment Outlook
Excellent. The number-one employment talent shortage worldwide is for sales representatives. The median annual salary for sales representatives is $86,600, and ninety percent of people in the field earn more than $49,900 annually. Marketing specialist is number 11 on the list of top 20 jobs for young workers. Median pay in that field is $52,400, and the top 10% of people working in it make more than $68,400 annually. Job growth for marketing specialists is more than 20% through the year 2014.
Graduate Starting Salary Projections
$26,000–$35,000 annually or commission
Related Cincinnati State Programs and Certificates
Business Management Technology
International Trade Management Technology
Real Estate Technology
