Marketing Management (MMT) - Description
Marketing Management (MMT)
Business Technologies Division • 513.569.1620 • Clifton Campus, Main Building, Room 330 • Program Chairs: Jim Woods / carolyn Waits
For students with an interest in helping clients sell goods and services, marketing is an exciting career choice. Marketing involves identifying products and services that people want and influencing their buying behavior. The Marketing Management curriculum develops a student’s capability to bring to the marketplace products and services that solve people’s problems and make them feel good. Students gain understanding and experience in market research, market planning, new product and service development, customer behavior, branding, logistics, personal selling and sales management, direct marketing, retailing, advertising, promotion, public relations, pricing, distribution, and many other areas of marketing.