Essential Elements of Social Media for Business Professionals

Learn the most important aspects of social media in powerful three-hour sessions.

Continuing Education Unit (CEU) credits are provided upon course completion. The cost fot each class is $69, or save when registering for two, four, or six classes.

Who Should Attend

Any business professional in sales, business development, marketing, public relations as well as business owners and entrepreneurs should attend. If you are not yet using social media or if you want to improve the overall performance of your social media activities, these courses are for you.

What You’ll Take Away

The Essential Elements of Social Media for Business focuses on understanding:

The importance of social media and what it includes
The strategy behind social media
The various tools available and when to use them
How and when to use social media professionally and personally
How to improve an organization’s social media performance

All sessions are interactive and hands-on. Workshop sessions involve the use of computers, so be sure to bring your laptop or tablet. The program is centered on practical instruction from knowledgeable experts. You’ll be able to transfer your learning to the workplace immediately.

What is the cost?

The fee for each class is $69. Enroll in two, four, or six classes and save! For details, click here.

Courses

Introduction to Social Media and Social Media Tools

Gain a foundation for social media. Learn the concepts of Social Media and the tools to use to be successful while staying relevant to customers and ensuring maximum results. Learn about the most popular tools, such as Twitter, LinkedIn and blogs. Learn how to measure success. Ramp up your social media program with actionable steps that can be implemented immediately.

Advanced LinkedIn Workshop

Learn advanced features that make LinkedIn important in both B2B and B2C situations. Learn how to use the critical features of LinkedIn to nurture the growth and effectiveness of your professional network. Identify ways to help your connections generate more sales and awareness for your business. Participants will build profiles to at least 90%. Prerequisite: established LinkedIn account.

Advanced Facebook Workshop

Learn advanced features of Facebook to reach target markets in ways that promote positive results. Learn how to create Facebook promotions, contests and ads to increase awareness for your organization. Learn how to use custom tabs, insights and community page management as well as leverage best practices.

Content Creation Workshop

Learn how to find and re-purpose content and identify what content is most appropriate. Social media is about sharing information, expertise, and value with your unique voice. Content is what feeds your voice, and pulls in the attention and engagement you want for your business. Learn best practices as well as how to easily refresh your content from both your company and what is available within your industry.

Strategy & ROI Workshop

Define your strategy and learn return on investment principals. How do you reach your social media objectives? During the class, you’ll identify your social media strategy based on your social media objectives. Learn the power of selecting metrics and incorporating return on investment principles into the strategy to ensure success.

Case Study Workshop

Learn from case studies, best practices and classmates. Discover proven strategies for companies of different sizes and types. Case studies will provide the basis for this session, as students compare and contract social media examples during a give-and-take session between students as a means to helping solve each others’ challenges and objectives

Using LinkedIn to Find your Next Job

Learn LinkedIn tips and techniques to land you next job. LinkedIn operates the world’s largest online professional network with 150+ million members in over 200 countries and territories. Kaitlin Madden, CareerBuilder.com, reported in CNN Living, “Used right, LinkedIn can be a job seeker’s golden ticket.” Prerequisite: LinkedIn profile 80%+ complete.

Sections

Personal tools