The craft beer and beverage industry is one of the fastest-growing in the United States and many other parts of the world. The Brewing Sales and Marketing Certificate prepares its graduates for employment opportunities in many areas of the craft beverage industry including brewery representatives, craft beer sales and distribution, or tasting room management.

Students develop skills and gain knowledge of topics such as the history of brewing, serving and glassware, the brewing process, taproom management, and key components of beer tourism. Most of the certificate courses can be completed online.


Program Chair

Caleb Ochs-Naderer
M.Ed., General Certificate in Brewing, Cicerone Certified Beer Server

Career Outlook

Graduates Are Prepared To

  • Work in various areas of the brewing industry including sales, distribution, tasting room manager, training and education, or product and tasting quality and safety

Representative Job Titles For Graduates

  • Brewery representative
  • Craft beer sales/distribution representative
  • Tasting room manager

Graduate Employment Outlook

According to the Brewers Association, the number of craft breweries in the United States has increased by over 300% in the past decade. This growth has led to the creation of numerous jobs, ranging from entry-level positions to more specialized roles requiring advanced skills and expertise. Opportunities should be good for those with expertise in specialty areas such as sustainability, marketing, or customer service.

$50,000 annual salary (sales/management position)

Graduate Starting Salary Projections

Education Options

Co-op Salary Projections

Certificate does not include co-op


Program Chair

Caleb Ochs-Naderer
M.Ed., General Certificate in Brewing, Cicerone Certified Beer Server


Effective 2023-2024 academic year

Brewing Sales and Marketing Certificate (BREWC)

Program prerequisite: Applicants must be at least 21 years old before entering the certificate program.

Semester 1 Lec Lab Credits
BREW 100 Introduction to Craft Beer 3 0 3
HRM 110 Food and Beverage Cost Control 3 0 3
BREW 115 Sustainability for Brewing and Beverage 3 0 3
MKT 130 Principles of Sales 3 0 3
Semester 2
MKT 105 Marketing and Customer Relations 3 0 3
BREW 210 Beverage Marketing and Sales 3 0 3
BREW 240 Legal Issues in Brewing and Beverages 3 0 3
BREW 105 Beverage Tour and Tasting Management 2 2 3
Total Credits: 24

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