Brewing Sales and Marketing Certificate (BREWC)

Description

The craft beer and beverage industry is one of the fastest growing in the United States and many other parts of the world. The Brewing Sales and Marketing Certificate prepares its graduates for employment opportunities in many areas of the craft beverage industry including brewery representative, craft beer sales and distribution, or tasting room management.

Students develop skills and gain knowledge of topics such as sensory evaluation of beverages, taproom management, and key components of beer tourism.

Program Code

BREWC.CT

Benefits

Employment Options

Graduates Are Prepared To

  • Work in many areas of the craft beverage industry

Representative Job Titles For Graduates

  • Brewery representative
  • Craft beer sales/distribution representative
  • Tasting room manager

Education Options

Representative Co-Op/Clinical/Intern Sites

  • Certificate does not include co-op

Curriculum

Brewing Sales and Marketing (BREWC)

Program prerequisite: Applicants must be at least 21 years old before entering the certificate program.

First Year
Semester 1 Lec Lab Credits
BREW 100 Introduction to Craft Beer 3 0 3
BREW 160 Sensory Evaluation of Beer 2 3 3
HRM 110 Food and Beverage Cost Control 3 0 3
MKT 130 Professional Selling 3 0 3
Semester 2      
MKT 105 Marketing and Customer Relations 3 0 3
BREW 210 Beverage Marketing and Sales 3 0 3
BREW 240 Legal Issues in Brewing and Beverages 3 0 3
BREW 105 Beverage Tour and Tasting Management 2 2 3
Total Credits:       24

Contacts

Program Chair
Carla Gesell-Streeter, MA
(513) 569-5740