Overview
For students with an interest in meeting people’s unique needs, marketing is an exciting career choice. Marketing involves identifying the products and services that solve people’s problems and make them feel good, and then influencing people’s buying behavior.
Students in the Marketing Management program gain understanding and experience in market research, market planning, new product and service development, customer behavior, branding, logistics, personal selling and sales management, direct marketing, retailing, advertising, promotion, public relations, pricing, distribution, and many other areas of marketing.
Related Programs
Business Management (BM)Computer Applications Certificate (CAPC)Entrepreneurship Certificate (ETRPC)Paralegal Certificate (LAWC)Real Estate Certificate (REC)Supply Chain Management (SCM)Contacts
Program Chair
Co-op Coordinator
Advisor
Business Division Course Advising
Career Outlook
Graduates Are Prepared To
- Develop promotional activities
- Manage retail operations
- Oversee distribution
- Provide sales leadership
- Manage digital media
- Develop digital marketing campaigns
Representative Job Titles For Graduates
- Advertising Coordinator
- Events/Promotion Coordinator
- Marketing Specialist
- Marketing Manager Assistant
- Market Research Interviewer
- Media Buyer
- Public Relations Specialist
Graduate Employment Outlook
According to the U.S. Bureau of Labor Statistics, job opportunities for marketing specialists are expected to grow about 10 percent through 2031, faster than the average for all occupations.
$30,000–$40,000 annual salary
Graduate Starting Salary Projections
Contacts
Program Chair
Co-op Coordinator
Advisor
Business Division Course Advising
Curriculum
Effective 2023-2024 academic year
Marketing Management (MMT)
| Semester 1 | Lec | Lab | Credits | |
|---|---|---|---|---|
| FYE 1XX First Year Experience Elective (T) | 1 | 0 | 1 | |
| MAT XXX Mathematics Elective (G) | 3 | 0 | 3 | |
| ENG 101 | English Composition 1 ( G) | 3 | 0 | 3 |
| IM 1XX Computer Applications Elective (B) | 2 | 3 | 3 | |
| MKT 101 | Principles of Marketing ( T) | 3 | 0 | 3 |
| ECO 105 | Principles of Microeconomics ( G) | 3 | 0 | 3 |
| Semester 2 | ||||
| BUS 190 | Professional Practices ( T) | 1 | 0 | 1 |
| COMM 1XX Communication Elective (T) | 3 | 0 | 3 | |
| ENG 10X English Composition Elective (G) | 3 | 0 | 3 | |
| MKT 130 | Principles of Sales ( T) | 3 | 0 | 3 |
| ACC 101 | Financial Accounting ( T) | 2 | 2 | 3 |
| Semester 3 | ||||
| MKT X9X Cooperative Education Elective: Marketing (T) | 1 | 40 | 2 | |
| Semester 4 | ||||
| MGT 101 | Principles of Management ( B) | 3 | 0 | 3 |
| MKT 205 | Marketing Research and Consumer Behavior ( T) | 3 | 0 | 3 |
| MKT 250 | Digital Marketing and Social Media ( T) | 3 | 0 | 3 |
| MGT 130 | Project Management ( T) | 3 | 0 | 3 |
| XXX XXX Marketing/Management Elective 1 (T) | 3 | 0 | 3 | |
| Semester 5 | ||||
| XXX XXX Arts/Humanities Elective (G) | 3 | 0 | 3 | |
| MKT 215 | Advertising and Public Relations ( T) | 3 | 0 | 3 |
| ACC 102 | Managerial Accounting ( T) | 2 | 2 | 3 |
| XXX XXX Marketing/Management Elective 2 (T) | 3 | 0 | 3 | |
| Semester 6 | ||||
| MKT X9X Cooperative Education Elective: Marketing (T) | 1 | 40 | 2 | |
| Total Credits: | 55 | 87 | 60 | |
Electives
| First Year Experience Elective | ||
| FYE 100 | College Success Strategies: Overview | 1 |
| FYE 105 | College Success Strategies: Overview and Application | 2 |
| FYE 110 | College Success Strategies: Practice and Application | 3 |
| Computer Applications Elective | ||
| IM 111 | Computer Applications | 3 |
| IM 120 | Electronic Spreadsheets: Microsoft Excel | 3 |
| IM 200 | Information Systems for Managers | 3 |
| Communication Elective | ||
| COMM 105 | Interpersonal Communication | 3 |
| COMM 110 | Public Speaking | 3 |
| English Composition Elective | ||
| ENG 102 | English Composition 2: Contemporary Issues | 3 |
| ENG 103 | English Composition 2: Writing about Literature | 3 |
| ENG 105 | English Composition 2: Business Communication | 3 |
| Mathematics Elective | ||
| MAT 105 | Quantitative Reasoning | 3 |
| MAT 111 | Business Mathematics | 3 |
| MAT 131 | Statistics 1 | 3 |
| MAT 132 | Statistics 2 | 3 |
| MAT 151 | College Algebra | 4 |
| MAT 215 | Business Calculus | 6 |
| MAT 251 | Calculus 1 | 5 |
| MAT 252 | Calculus 2 | 5 |
| Marketing/Management Electives (6 credit hours required) | ||
| SCM 105 | Principles of Supply Chain Management | 3 |
| FIN 100 | Personal Finance | 3 |
| FIN 120 | Risk and Insurance | 3 |
| LAW 101 | Business Law | 3 |
| MGT 120 | Entrepreneurship | 3 |
| MGT 125 | Business Ethics | 3 |
| MGT 220 | Leadership | 3 |
| MKT 161 | Branding and Product Development | 1 |
| MKT 162 | Sales Promotion | 1 |
| MKT 164 | Social Media and Consumer Engagement | 1 |
| MKT 231 | Direct and Database Marketing | 1 |
| Arts/Humanities Elective | ||
| Any Ohio Transfer 36 course from ART, LIT, MUS, PHI, REL, THE, or COMM 130 | 3 | |
| Cooperative Education Electives (4 credit hours required) | ||
| MKT 191 | Part-Time Cooperative Education 1: Marketing | 1 |
| MKT 192 | Part-Time Cooperative Education 2: Marketing | 1 |
| MKT 193 | Part-Time Cooperative Education 3: Marketing | 1 |
| MKT 194 | Part-Time Cooperative Education 4: Marketing | 1 |
| MKT 291 | Full-Time Cooperative Education 1: Marketing | 2 |
| MKT 292 | Full-Time Cooperative Education 2: Marketing | 2 |
The letters G, B, and T (displayed after course titles or elective descriptions) identify types of courses required by the Ohio Department of Higher Education as part of an associate’s degree curriculum.
G = General Education course in this curriculum
B = Basic Skills course in this curriculum
T = Technical course in this curriculum
G = General Education course in this curriculum
B = Basic Skills course in this curriculum
T = Technical course in this curriculum
Some courses are offered in alternative versions identified with a letter after the course number -- for example, ENG 101 and ENG 101A.
• This curriculum displays only course numbers without the added letter.
• The alternative version, when available, meets the requirements of the course version without the added letter.
• This curriculum displays only course numbers without the added letter.
• The alternative version, when available, meets the requirements of the course version without the added letter.