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Marketing Management (MMT)

Description

For students with an interest in meeting people's unique needs, marketing is an exciting career choice. Marketing involves identifying the products and services that solve people's problems and make them feel good, and then influencing people's buying behavior.

Students in the Marketing Management program gain understanding and experience in market research, market planning, new product and service development, customer behavior, branding, logistics, personal selling and sales management, direct marketing, retailing, advertising, promotion, public relations, pricing, distribution, and many other areas of marketing.

Related Programs

Program Code

MMT.AAB

Benefits

Employment Options

Graduates Are Prepared To

  • Develop promotional activities
  • Manage retail operations
  • Oversee distribution
  • Provide sales leadership

Representative Job Titles For Graduates

  • Advertising Coordinator
  • Events/Promotion Coordinator
  • Marketing Specialist
  • Marketing Manager Assistant
  • Market Research Interviewer
  • Media Buyer
  • Public Relations Specialist

Graduate Starting Salary Projections

$30,000–$40,000 annually

Employment Outlook

Good. According to Money magazine, the number-one employment talent shortage worldwide is for sales representatives. Marketing specialist is number 11 on the list of top 20 jobs for young workers. Jobs for marketing specialists are expected to grow more than 12 percent through the year 2022.

Education Options

Strong Transfer History

  • Mt. Saint Joseph University
  • Franklin University
  • Miami University (Regional Campus)
  • Northern Kentucky University
  • Wilmington College
  • Xavier University
  • University of Cincinnati

Representative Co-Op/Clinical/Intern Sites

  • AC Nielsen/Market Decisions
  • Ohmart Vega
  • Walt Disney World Resorts

Co-op Salary Projections

$10/hr - $15/hr

Curriculum

Effective 2018-2019 academic year

Marketing Management (MMT)

 
Semester 1 Lec Lab Credits
FYE 1XX First Year Experience Elective (T)   1 0 1
MAT XXX Mathematics Elective (G)   3 0 3
ENG 101 English Composition 1 ( G) 3 0 3
IM 1XX Computer Applications Elective (B)   2 3 3
MGT 101 Principles of Management ( B) 3 0 3
Semester 2      
COMM 1XX Communications Elective (T)   3 0 3
ECO 105 Principles of Microeconomics ( G) 3 0 3
ENG 10X English Composition Elective (G)   3 0 3
MKT 101 Principles of Marketing ( B) 3 0 3
BUS 190 Professional Practices ( T) 1 0 1
Semester 3      
MKT 130 Professional Selling ( T) 3 0 3
ACC 101 Financial Accounting ( B) 2 2 3
LAW 101 Business Law ( B) 3 0 3
MGT 130 Project Management ( T) 3 0 3
Semester 4      
XXX 1XX Business/Marketing Elective (T)   3 0 3
MKT X9X Cooperative Education Elective: Marketing (T)   1 40 2
Semester 5      
MKT 205 Marketing Research ( T) 3 0 3
MKT 215 Advertising and Public Relations ( T) 3 0 3
MKT 250 Digital Marketing and Social Media ( T) 3 0 3
XXX XXX Arts/Humanities Elective (G)   3 0 3
Semester 6      
MGT 290 Business Management Capstone ( T) 2 2 3
MKT X9X Cooperative Education Elective: Marketing (T)   1 40 2
Total Credits:   55 87 60

Electives

First Year Experience Elective  
FYE 100 College Survival Skills 1
FYE 105 College Success Strategies 2
FYE 110 Community College Experience 3
Computer Applications Elective  
IM 111 Computer Applications 1 3
IM 112 Computer Applications 2 3
IM 120 Electronic Spreadsheets: Microsoft Excel 3
IM 200 Information Systems for Managers 3
Communications Elective  
COMM 105 Interpersonal Communication 3
COMM 110 Public Speaking 3
English Composition Elective  
ENG 102 English Composition 2: Contemporary Issues 3
ENG 103 English Composition 2: Writing about Literature 3
ENG 105 English Composition 2: Business Communication 3
Mathematics Elective  
MAT 105 Quantitative Reasoning 3
MAT 111 Business Mathematics 3
MAT 115 Pre-Statistics 3
MAT 131 Statistics 1 3
MAT 132 Statistics 2 3
MAT 151 College Algebra 4
MAT 215 Business Calculus 6
MAT 251 Calculus 1 5
MAT 252 Calculus 2 5
Business/Marketing Elective (3 credit hours required)  
ACC 102 Managerial Accounting 3
FIN 100 Personal Finance 3
FIN 120 Risk and Insurance 3
MGT 120 Entrepreneurship 3
MGT 125 Business Ethics 3
MGT 220 Leadership 3
MKT 161 Branding and Product Development 1
MKT 162 Sales Promotion 1
MKT 163 Services and Non-Profit Marketing 1
MKT 164 Social Media and Consumer Engagement 1
MKT 231 Direct and Database Marketing 1
MKT 232 Integrated Marketing Communications 1
MKT 233 Sales Management 1
Arts/Humanities Elective  
Any Transfer Module course from ART, LIT, MUS, PHI, REL, THE, or COMM 130 3
Cooperative Education Electives (4 credit hours required)  
MKT 191 Part-Time Cooperative Education 1: Marketing 1
MKT 192 Part-Time Cooperative Education 2: Marketing 1
MKT 193 Part-Time Cooperative Education 3: Marketing 1
MKT 194 Part-Time Cooperative Education 4: Marketing 1
MKT 291 Full-Time Cooperative Education 1: Marketing 2
MKT 292 Full-Time Cooperative Education 2: Marketing 2

The letters G, B, and T (displayed after course titles or elective descriptions) identify types of courses required by the Ohio Department of Higher Education as part of an associate’s degree curriculum.
G = General Education course in this curriculum
B = Basic Skills course in this curriculum
T = Technical course in this curriculum

Contacts

Program Chair
Paula Kirch Smith, M.Ed., CHE
(513) 569-1650
Advisor
Jeffrey Lovins, BS, MBA
Lesli Rice, MBA
Co-op Coordinator
Adam Waits, AAB, BA
(513) 569-4847
Brochure: 
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