Brewing Sales and Marketing Certificate (BREWC)

Description

The craft beer and beverage industry is one of the fastest growing in the United States and many other parts of the world. The Brewing Sales and Marketing Certificate prepares its graduates for employment opportunities in many areas of the craft beverage industry including brewery representative, craft beer sales and distribution, or tasting room management.

Students develop skills and gain knowledge of topics such as sensory evaluation of beverages, taproom management, and key components of beer tourism.

Program Code

BREWC.CT

Benefits

Employment Options

Graduates Are Prepared To

  • Work in many areas of the craft beverage industry

Representative Job Titles For Graduates

  • Brewery representative
  • Craft beer sales/distribution representative
  • Tasting room manager

Education Options

Representative Co-Op/Clinical/Intern Sites

  • Certificate does not include co-op

Curriculum

Effective 2018-2019 academic year

Brewing Sales and Marketing (BREWC)

Program prerequisite: Applicants must be at least 21 years old before entering the certificate program.

First Year
Semester 1LecLabCredits
BREW 100Introduction to Craft Beer 303
BREW 160Sensory Evaluation of Beer 233
HRM 110Food and Beverage Cost Control 303
MKT 130Professional Selling 303
Semester 2  
MKT 105Marketing and Customer Relations 303
BREW 210Beverage Marketing and Sales 303
BREW 240Legal Issues in Brewing and Beverages 303
BREW 105Beverage Tour and Tasting Management 223
Total Credits:    24

The letters G, B, and T (displayed after course titles or elective descriptions) identify types of courses required by the Ohio Department of Higher Education as part of an associate’s degree curriculum.
G = General Education course in this curriculum
B = Basic Skills course in this curriculum
T = Technical course in this curriculum

Contacts

Program Chair
Carla Gesell-Streeter, MA, Cicerone Certified Beer Server, Master Brewers Assn of the Americas Associate Beer Steward
(513) 569-5740
Brochure: 
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